Vaxxinity
Creation of a vaccine information website to provide information to medical staff and recipients
Overview
“Alzheimer's, Parkinson's, heart disease, migraine, and COVID-19 don't discriminate based on where you live or how much you make, and we believe medicine shouldn’t either.”
Vaxxinity required a vaccine information hub to be created to educate medical professionals and the general public about their Covid-19 vaccine during the height of the pandemic. The client's goal was to provide information to accompany the vaccine while being distributed worldwide.
I was responsible for requirement gathering, wire-framing, style guide creation and creating prototypes. I was also responsible for managing the development team in the creation of the site.
My tasks
Product design
Design system
Web development
The team
1x Product designer
1x Product manager
2x Web developers
The Challenge
The website required information to be broken down for two main user groups, medical professionals who would stock and administer the vaccine and the recipient general public. The vaccine would be administered across multiple countries with different information being provided as each country's medical requirements were different. To cater for this, the site would need to be written in multiple languages.
I also had to consider the performance of the website as it would be viewed by tens of thousands of vaccine recipients daily. The client required a website that was fast to load, had a small footprint and could easily be scaled across multiple servers.
Ideate
The information architecture for this project was essential to get right, to make sure it was quick and easy for the user to select their country of residence, required information and appropriate language. My initial sessions were to map out the user flows for both user types and secondly, to map out the content pages for ease of use.
After completing this, I created wireframes to explain the flows for each user and explain how the information would be displayed.
Prototype
Once the wireframes and style guide had undergone internal audit and been signed off by the client, I then designed high quality prototypes for the website using a style guide the client provided.
Conclusion
This project took around four weeks to complete with the development taking a further two months. Unfortunately, due to the client deciding to pause the launch of their vaccine after we delivered the project, it was put on hold and wasn’t launched.
Let's connect
If you'd like to have a conversation about your upcoming projects or need ongoing support, I'm available to chat about new opportunities. Feel free to reach out to me directly via email or connect with me on LinkedIn.