Skip to content

Senior Product Designer

Bridging Design & Development to Build Intuitive User Experiences

I'm Lucas Yeats, a Senior Product Designer with over fifteen years of consulting experience, working with businesses, digital agencies, SaaS companies, and technology startups. My work spans a broad range of industries including fintech, insurance, enterprise, Web 3.0, and agency environments. I work closely with cross-functional teams to design and deliver scalable web and mobile applications. With hybrid expertise in UI, UX, and front-end development, I translate complex requirements into clear, impactful digital experiences.

Portfolio

Massmarket2
massmarket

Creating a decentralised e-commerce experience powered by cryptocurrency payments.

 

Pumpchecker
pumpchecker

Designing a monitoring system to provide clearer, more actionable visualisations of oil production data

landingpagefinal

Commercial retailer

New brand identity for a commercial e-commerce platform and mobile app

dribbble_tablet_light
Vaxxinity

Creation of a vaccine information website to provide information to medical staff and recipients 

replacementlr
lloyds-register-2019-seeklogo

Redesign for a commercial unit performance dashboard, tracking site compliance and accidents

Like to see more projects?

My Reviews

“Lucas is a rare breed as he is accomplished in many facets of the product design and implementation process. I worked with Lucas to realize a website design concept that needed expert input and skill. He was able to quickly understand what I was trying to achieve and the best way to make the product come to life in the most effective way–accommodating any/all restrictions in relation to target devices, audiences, etc. Lucas is professional and personable making him very easy to work with.”

Neil Mackintosh

Head of Design, Lami

“Lucas had been brought in on a key project with us to completely redesign a platform from the ground up with an entirely new look and feel. His experience and depth of user experience/design really helped get a great new design for the product within a very short time. He is great at taking on feedback and providing alternatives to the project team which helps working as part of an agile team.”

Darren Auld

CEO, Clearsky Logic

“Lucas has been incredibly professional with his UX input and has transformed our systems with a new look beyond its time. We look forward to hopefully working with Lucas again in the future and I recommend his design expertise to any professional body looking to transform their customer facing systems and brand.”

Rene Prang

Digital Business Configuration Lead, LRQA

“Lucas joined on a short-term contract to blast through a couple of projects which needed modern, professional UIs. He worked rapidly and offered valuable insights which massively helped shape the products we’re working on. He’s a valuable asset to any team for a short or long-term contract. I got on well with Lucas straight away and he had considerable input into the design and features of the product in question. He has a great mind for UX and UI design and brings a really broad range of experience with him.”

Robert Arnott

Software Delivery Manager, Aryza

“Lucas is one of the most valuable UI/UX designers I have ever met. Within few minutes he presented to me how a website could be re-established from responsive and usability perspectives. Every time I need to compare any front-end work for any project, my first thought is how Lucas would design or suggest the development strategy. He is very powerful, helpful, supporting the back-end team to all the different aspects and inspires you to exceed expectations for project deliverables. I recommend Lucas for any contract/permanent position as one of the best approaches to deliver high quality projects.”

Apostolos Savvas

Lead Agile Coach, Tesco Bank

“I have worked with Lucas several times and every time it has been a positive experience. His work is high quality and on time, his communication is clear and regular, and he is a nice bloke to work with.”

Graham Roberts

Digital Transformation Expert

“Worked with Lucas on a number of projects, great designer, produces good and clean code, very personable and easy to work with while not being afraid to give his opinion based on his years of experience.”

Tam Denholm

Technical Director, Strive Digital

“Lucas has worked in various iterations of Drupal contracts for our digital agency ORION WEB and the work he’s delivered has always been excellent. He’s a great team player and holds a broad range of skills, from UI/UX design to Drupal front-end development and more. His ability to translate client requirements to service designs is obvious and he always went the extra mile to make sure implementations are fully complete. It’s been a pleasure working with him and he would surely be an invaluable member in any digital team.”

Marios Ioannidis

Founder, ORION Web Development

“Lucas was a pleasure for our team to work with. He was organized, efficient and responsive to our input and feedback (even when it meant having patience with us as our team worked through issues about which we internally disagreed). He researched the application landscape and offered us suggestions that combined best practices with creative flair.”

Mooness Davarian

Mass Market

About

Over the course of my career, I’ve contributed to a diverse range of sectors including government, finance, food and beverage, education, IoT, environmental initiatives, retail, automotive, media, and digital agencies. I’ve had the opportunity to work with a wide variety of clients: from early-stage startups like Volta Trucks to FTSE 100 companies and public sector organisations including NatWest, the U.S. Government, Scottish Rugby, Lush, and the Carbon Trust.

I began my career as a front-end developer, specialising in Drupal and WordPress theming. Over time, my exposure to cross-functional teams sparked a deeper interest in user experience and product design. I was fortunate to learn alongside experienced designers, and as my skill set matured, I transitioned fully into product design: a move that aligned perfectly with both my strengths and interests.

My background in development has been a strong asset, allowing me to communicate effectively with engineers, understand technical constraints, and bridge the gap between design and implementation. I’ve led multidisciplinary teams of designers and developers on large-scale projects, overseen agile workflows, and played a key role in recruitment and team growth.

IMG_0204

Work experience

Senior Product Designer

Digital Agency · Oct 2023 – Present

  • Designed a travel application tailored for an insurance company
  • Led the design of a comprehensive car insurance portal
  • Developed a Net Zero portal for a British council
  • Created seasonal Christmas branding and digital assets for a national beauty company
  • Developed a Drupal company shares portal for internal use

Lead Product Designer

Mass Labs · Jul 2024 – Sep 2024

  • Defined UX strategy and designed UI for a blockchain-based eCommerce platform
  • Delivered prototypes, design audits, and a scalable component system
  • Collaborated with engineering to ensure seamless handover and development

Lead Product Designer

ThermaFY Group · Nov 2023 – Mar 2024

  • Designed new branding, style guides, and a marketing site in WordPress
  • Developed an interactive application for PDF generation
  • Streamlined design assets across digital touchpoints

Lead Product Designer

Artificial Lift Performance · Jan 2023 – Mar 2023

  • Simplified complex data workflows through user-focused interface design
  • Led discovery sessions, prototyping, and usability testing
  • Delivered a modular design library to support rapid development

Development Manager

Imperial College Business School · Jun 2022 – Jan 2023

  • Directed a cross-functional team of designers and developers
  • Oversaw sprint planning, resourcing, and strategic delivery
  • Managed budget, hiring, and team structure for long-term growth

Senior UI Designer

Full Fat Things · Mar 2021 – Jan 2022

  • Delivered design and front-end for eCommerce platforms and apps
  • Produced high-fidelity wireframes and interactive prototypes
  • Supported teams with design systems and code-ready components

My process

Defining the project

Before designing anything, I work closely with product and engineering to understand requirements. I align with stakeholders, conduct user research, and analyse data to clarify goals, pain points, constraints and edge cases. From there I define the structure of the experience through user flows, journey maps, and information architecture. These early artefacts establish a shared understanding across teams, highlight potential friction points and lay the groundwork for effective, scalable design and development.

Design and validation

I design clean functional interfaces using scalable components and design systems, focusing on clarity, accessibility, and long-term maintainability. Whether building within an existing language or creating a new one, every detail is considered with purpose. I prototype interactions at a high fidelity to validate ideas early, test usability, and gather feedback. Design decisions are shaped by both qualitative insight and performance data, keeping the process iterative, informed, and user-centred.

Continuous review

A good designer never just hands over the finished files and walks away. I like to work closely with engineers to ensure smooth implementation, providing clear, dev-ready specifications, reviewing builds, and refining designs as needed throughout the development process and active involvement during QA and launch to maintain design integrity.

Bridging the gap

My technical skillset gives me a unique advantage as a designer: I’m able to bridge the gap between design and development, translating visual intent into practical implementation. I understand what’s feasible from a development perspective and can communicate clearly with engineering teams to deliver solutions that are both visually refined and technically achievable.

Core Skills

  • Product Design and Development
  • User Interface (UI) Design
  • Design Systems and Style Guides
  • Responsive and adaptive Web Design
  • UX Principles and User-Centered Design
  • UX Research
  • Accessibility Standards and Testing
  • Team Leadership, Project Coordination and recruitment
  • Stakeholder Communication and Management

Technical Expertise:

  • UI Design Tools (Figma, Adobe XD, Photoshop)
  • Front-End Development (HTML5, CSS3/SCSS, Bootstrap, Tailwind, jQuery, Twig)
  • CMS Theming (Drupal, WordPress)
  • Version Control (Git)
  • Agile Workflows and Collaboration Tools (Jira, Trello, Miro)

Get in touch

If you'd like to have a conversation about your upcoming projects or need ongoing support, I'm available to learn about new opportunities. Feel free to reach out to me directly via email or connect with me on LinkedIn.