Senior Product Designer
Bridging Design & Development to Build Intuitive User Experiences
I'm Lucas Yeats, a Senior Product Designer with over fifteen years of consulting experience, working with businesses, digital agencies, SaaS companies, and technology startups. My work spans a broad range of industries including fintech, insurance, enterprise, Web 3.0, and agency environments. I work closely with cross-functional teams to design and deliver scalable web and mobile applications. With hybrid expertise in UI, UX, and front-end development, I translate complex requirements into clear, impactful digital experiences.
Portfolio

Creating a decentralised e-commerce experience powered by cryptocurrency payments.

Designing a monitoring system to provide clearer, more actionable visualisations of oil production data

Commercial retailer
New brand identity for a commercial e-commerce platform and mobile app

Creation of a vaccine information website to provide information to medical staff and recipients

Redesign for a commercial unit performance dashboard, tracking site compliance and accidents
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My Reviews
About
Over the course of my career, I’ve contributed to a diverse range of sectors including government, finance, food and beverage, education, IoT, environmental initiatives, retail, automotive, media, and digital agencies. I’ve had the opportunity to work with a wide variety of clients: from early-stage startups like Volta Trucks to FTSE 100 companies and public sector organisations including NatWest, the U.S. Government, Scottish Rugby, Lush, and the Carbon Trust.
I began my career as a front-end developer, specialising in Drupal and WordPress theming. Over time, my exposure to cross-functional teams sparked a deeper interest in user experience and product design. I was fortunate to learn alongside experienced designers, and as my skill set matured, I transitioned fully into product design: a move that aligned perfectly with both my strengths and interests.
My background in development has been a strong asset, allowing me to communicate effectively with engineers, understand technical constraints, and bridge the gap between design and implementation. I’ve led multidisciplinary teams of designers and developers on large-scale projects, overseen agile workflows, and played a key role in recruitment and team growth.

Work experience
Senior Product Designer
Digital Agency · Oct 2023 – Present
- Designed a travel application tailored for an insurance company
- Led the design of a comprehensive car insurance portal
- Developed a Net Zero portal for a British council
- Created seasonal Christmas branding and digital assets for a national beauty company
- Developed a Drupal company shares portal for internal use
Lead Product Designer
Mass Labs · Jul 2024 – Sep 2024
- Defined UX strategy and designed UI for a blockchain-based eCommerce platform
- Delivered prototypes, design audits, and a scalable component system
- Collaborated with engineering to ensure seamless handover and development
Lead Product Designer
ThermaFY Group · Nov 2023 – Mar 2024
- Designed new branding, style guides, and a marketing site in WordPress
- Developed an interactive application for PDF generation
- Streamlined design assets across digital touchpoints
Lead Product Designer
Artificial Lift Performance · Jan 2023 – Mar 2023
- Simplified complex data workflows through user-focused interface design
- Led discovery sessions, prototyping, and usability testing
- Delivered a modular design library to support rapid development
Development Manager
Imperial College Business School · Jun 2022 – Jan 2023
- Directed a cross-functional team of designers and developers
- Oversaw sprint planning, resourcing, and strategic delivery
- Managed budget, hiring, and team structure for long-term growth
Senior UI Designer
Full Fat Things · Mar 2021 – Jan 2022
- Delivered design and front-end for eCommerce platforms and apps
- Produced high-fidelity wireframes and interactive prototypes
- Supported teams with design systems and code-ready components
My process
Defining the project
Before designing anything, I work closely with product and engineering to understand requirements. I align with stakeholders, conduct user research, and analyse data to clarify goals, pain points, constraints and edge cases. From there I define the structure of the experience through user flows, journey maps, and information architecture. These early artefacts establish a shared understanding across teams, highlight potential friction points and lay the groundwork for effective, scalable design and development.
Design and validation
I design clean functional interfaces using scalable components and design systems, focusing on clarity, accessibility, and long-term maintainability. Whether building within an existing language or creating a new one, every detail is considered with purpose. I prototype interactions at a high fidelity to validate ideas early, test usability, and gather feedback. Design decisions are shaped by both qualitative insight and performance data, keeping the process iterative, informed, and user-centred.
Continuous review
A good designer never just hands over the finished files and walks away. I like to work closely with engineers to ensure smooth implementation, providing clear, dev-ready specifications, reviewing builds, and refining designs as needed throughout the development process and active involvement during QA and launch to maintain design integrity.
Bridging the gap
My technical skillset gives me a unique advantage as a designer: I’m able to bridge the gap between design and development, translating visual intent into practical implementation. I understand what’s feasible from a development perspective and can communicate clearly with engineering teams to deliver solutions that are both visually refined and technically achievable.
Core Skills
- Product Design and Development
- User Interface (UI) Design
- Design Systems and Style Guides
- Responsive and adaptive Web Design
- UX Principles and User-Centered Design
- UX Research
- Accessibility Standards and Testing
- Team Leadership, Project Coordination and recruitment
- Stakeholder Communication and Management
Technical Expertise:
- UI Design Tools (Figma, Adobe XD, Photoshop)
- Front-End Development (HTML5, CSS3/SCSS, Bootstrap, Tailwind, jQuery, Twig)
- CMS Theming (Drupal, WordPress)
- Version Control (Git)
- Agile Workflows and Collaboration Tools (Jira, Trello, Miro)
Get in touch
If you'd like to have a conversation about your upcoming projects or need ongoing support, I'm available to learn about new opportunities. Feel free to reach out to me directly via email or connect with me on LinkedIn.